5 Day International Event Administration Programme                                                      

Aims and Objectives; The University of Manchester's proven learning techniques of applying group project work to build relevance and apply what has been delivered by presenters in a real life situation is implemented during personal and group project work phases of the programme. The key objective of the group project phase of the programme is to apply learning outcomes immediately, develop interpersonal skills, enhance networking opportunities, and address key industry issues.

Participants have opportunities for significant group discussion concerning each topic area, and interaction with presenters occurs during the presentations, project work phases, and the informal social programme organised throughout the 5 Day Programme.

Outcomes;  At the conclusion of the programme, participants will have developed an understanding of;

• Key sporting and event functions;
• Processes involved with acquiring a large scale global event;
• How to organise a large scale global event; and
• Legacy optimisation amongst other skills.

Delegates will also develop skills and techniques in relations to the principles of marketing sport and events and developing strong stakeholder relations, broadcast and new media opportunities and requirements, how to attract sources of sport and event funding, and agreement and risk issues associated with sport and major events.

Participants will receive an Executive Certificate in Sport and Major Events awarded by the World Academy of Sport.

Example attendees; The programme is typically suitable for senior executives in the sport and major event sector including those from:

• Regional, state, national or international rugby organisations;
• IRB member federations;
• Professional sporting entities;
• Government and support agencies;
• Bidding organisations;
• Tourism agencies and event corporations;
• Organising committees;
• Event and festival organisers;
• Consultants and suppliers to the sectors; and
• Sponsors and rights holders.

Registration; To register for this programme, download the registration form at the top of this page. Simply complete the form with your details and return it to us be either fax or post to the details below.